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Curiosity did not kill the cat, let’s make sure AI doesn’t kill curiosity

  • By RB_ranprojects
  • December 13, 2024

This is not another AI doom-watch. Artificial Intelligence is a thrilling epoch in industrial and human evolution. But looking at how we are exploring AI to enhance our lives, when it comes to our pathways to understanding, experience and growth, it makes me think: what do Anthony Bourdain, a book on deviance, my favourite noodle shop and innovation have in common? Let’s find out.

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Saying it with purpose

  • By RB_ranprojects
  • December 3, 2023

After a period of steady momentum — where we’ve seen businesses and organisations responding to an expectation around their impact on people and planet — there has been justifiable backlash on authenticity and genuine commitment vs. purpose-washing. Build an authentic, impactful brand around tangible core business purpose and avoid looking red-faced under a shallow marketing facade…

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Corporations are people too

  • By RB_ranprojects
  • October 3, 2023

‘The boardroom’ is not a sterile, inanimate, emotionless vacuum. It’s not the humourless hum of an underground server stack, endlessly streaming through ones and zeros (not yet anyway, AI). Communicating with decision-makers needs to be done with head and heart just like everybody else. Speaking the right language and striking the right tone is essential to cutting through the noise.

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Gestalt vs. the ‘Cult of Cute’

  • By RB_ranprojects
  • January 11, 2022

The psychology of communication design is about understanding emotional responses to stimuli. I’m reviving this essay – originally penned in 2012 – looking at examples in East Asian culture and […]

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