Empathy, solutions, transmission.

Purpose-led development, design thinking and engagement.

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Hats

Like a lot of 21st century humans, I wear many hats.

I wear a few in the propaganda department — a slightly pretentious way of saying I get a kick out of understanding people, problem-solving and working on persuasive ways to transmit messages. From promoting critical causes to corporate communication, spanning: research & insight; brand development; positioning; editorial; storytelling; art direction; and audience journey, including realms of brand-driven service design. Focusing your values and recognising sustainability or purpose as opportunities for innovation, and connecting these efforts with authentic engagement and experience is where it’s at.

Let us tell you what you need

Humans see things differently, and need different things. Inclusivity, and audience-centred design thinking are just as vital as the spark. Ethnography and understanding people are central to everything I do. Cultural sensitivity and collaboration are second nature. I have spent a long time living and working in different places, and with globally dispersed teams and settings. From the boardroom to the shop floor, I have worn many hats, and being mindful of how everyone else’s hat fits is the world we need to live in.

Let us tell you what you need

Humans see things differently, and need different things. Inclusivity, and audience-centred design thinking are just as vital as the spark. Ethnography and understanding people are central to everything I do. Cultural sensitivity and collaboration are second nature. I have spent a long time living and working in different places, and with globally dispersed teams and settings. From the boardroom to the shop floor, I have worn many hats, and being mindful of how everyone else’s hat fits is the world we need to live in.

Blues and reds

Bringing experience ranging from UHNW corporate marcom, education, NPO, hospitality and service sectors, I’ve taught design practice and thinking, produced and overseen transmedia solutions, comms and reporting for a human rights organisation, and brand development for skyscrapers. Taking the complex, and the sensitive, treasure-hunting and transmitting this effectively at every level. I have storytelling-with-data and visual journalism hats, and others for groovy things like CSR and brand activism. People I have worked on projects with include: Greenpeace, McGraw-Hill, National Geographic Learning, Wanda Group, BlackRock, K11, ENABLE Scotland, SCVO, UNESCO, amongst other entities great and small… I’ve played for the blues, and the reds.

― 燃 rán
to ignite, spark conversation, trigger (re)action

We’re in it together, so make good choices

Growth, progress and innovation don’t have to be dirty words. Commerce doesn’t need to be the devil – we can work on making it a better version of itself.

Get in touch if you have insight and development needs. Get in touch if you have design or communication needs. Get in touch if you share belief in seeing not looking, listening not hearing, and feeling not touching.