Empathy, solutions, transmission.

Purpose-led development, and creative engagement.

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Hats

Like a lot of 21st century humans, I wear many hats.

I wear a few in the propaganda department — a slightly pretentious way of saying I get a kick out of understanding people, problem-solving and working on persuasive ways to transmit messages.

From critical causes to corporate communication, spanning: research & insight; stakeholder engagement; brand development; strategy; storytelling; art direction; and audience journey, including realms of brand-driven service design.

Focusing our values and recognising sustainability or purpose as opportunities for innovation and prosperity, and connecting these efforts with authentic engagement or experience is where it’s at.

Let us tell you what you need

Humans see things differently, and need different things. Inclusivity, and human-centred design thinking are just as vital as the spark. Ethnography and understanding people are central to everything I do. I have spent a long time living and working in different places, and with globally dispersed teams and settings.

Being mindful of how everyone else’s hat fits is the world we need to live in.

Let us tell you what you need

Humans see things differently, and need different things. Inclusivity, and human-centred design thinking are just as vital as the spark. Ethnography and understanding people are central to everything I do. I have spent a long time living and working in different places, and with globally dispersed teams and settings.

Being mindful of how everyone else’s hat fits is the world we need to live in.

Blues and reds

I’ve produced transmedia solutions, comms and reporting for a human rights organisation, and brand development for skyscrapers. Taking the complex, and the sensitive, and transmitting this effectively at every level. I have storytelling-with-data and visual journalism hats too, and others for groovy things like CSR and brand activism.

People I have worked on projects with include: Greenpeace, McGraw-Hill, National Geographic Learning, Wanda Group, BlackRock, K11, ENABLE Scotland, SCVO, UNESCO, AgeUK, BUPA, Edinburgh University, amongst other entities great and small… I’ve played for the blues, and the reds.

― 燃 rán
to ignite, spark conversation, trigger (re)action

We’re in it together, so make good choices