Humans see things differently, and need different things. Inclusivity, and audience-centred design thinking are just as vital as the spark. Ethnography and understanding people are central to everything I do. Cultural sensitivity and collaboration are second nature. I have spent a long time living and working in different places, and with globally dispersed teams and settings. From the boardroom to the shop floor, I have worn many hats, and being mindful of how everyone else’s hat fits is the world we need to live in.
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Humans see things differently, and need different things. Inclusivity, and audience-centred design thinking are just as vital as the spark. Ethnography and understanding people are central to everything I do. Cultural sensitivity and collaboration are second nature. I have spent a long time living and working in different places, and with globally dispersed teams and settings. From the boardroom to the shop floor, I have worn many hats, and being mindful of how everyone else’s hat fits is the world we need to live in.
Bringing experience ranging from UHNW corporate marcom, education, NPO, hospitality and service sectors, I’ve taught design practice and thinking, produced and overseen transmedia solutions, comms and reporting for a human rights organisation, and brand development for skyscrapers. Taking the complex, and the sensitive, treasure-hunting and transmitting this effectively at every level. I have storytelling-with-data and visual journalism hats, and others for groovy things like CSR and brand activism. People I have worked on projects with include: Greenpeace, McGraw-Hill, National Geographic Learning, Wanda Group, BlackRock, K11, ENABLE Scotland, SCVO, UNESCO, amongst other entities great and small… I’ve played for the blues, and the reds.
