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Author: RB_ranprojects

Saying it with purpose

  • By RB_ranprojects
  • December 3, 2023

After a period of steady momentum — where we’ve seen businesses and organisations responding to an expectation around their impact on people and planet — there has been justifiable backlash on authenticity and genuine commitment vs. purpose-washing. Build an authentic, impactful brand around tangible core business purpose and avoid looking red-faced under a shallow marketing facade…

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Corporations are people too

  • By RB_ranprojects
  • October 3, 2023

‘The boardroom’ is not a sterile, inanimate, emotionless vacuum. It’s not the humourless hum of an underground server stack, endlessly streaming through ones and zeros (not yet anyway, AI). Communicating with decision-makers needs to be done with head and heart just like everybody else. Speaking the right language and striking the right tone is essential to cutting through the noise.

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Gestalt vs. the ‘Cult of Cute’

  • By RB_ranprojects
  • January 11, 2022

The psychology of communication design is about understanding emotional responses to stimuli. I’m reviving this essay – originally penned in 2012 – looking at examples in East Asian culture and […]

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Essential reading

  • By RB_ranprojects
  • June 17, 2021

Citizen Designer: Perspectives on design responsibility edited by Steven Heller and Veronique Vienne I often dip back into this anthology when I’m in need of reassurance about the value of […]

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Anti-brand Remover-Installer, a third of a century old

  • By RB_ranprojects
  • June 7, 2021

The Beat Kit ‘Remover Installer’ appeared on shelves in 1984. It was a fake product created by Sean Wolfe as a nose-thumb to the then solidifying cult of consumerism. The product itself was a […]

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Light intro to semiotics in visual communication

  • By RB_ranprojects
  • June 1, 2021

This is a reflection on an old lecture I delivered, discussing the conventions in signified ‘meaning’ behind visual media, art direction, and communication in general. What do you see? What […]

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Snark food

  • By RB_ranprojects
  • May 30, 2021

I don’t often gush. But I love this piece. It has been replicated around the globe, and honestly I can’t track down where it first appeared, but certainly the tiles […]

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The Donald – editorial

  • By RB_ranprojects
  • May 27, 2021

Lovely chap. Always so polite, always courteous, loves having the neighbours round, always willing to lend a hand. A true gent, honest to a fault, progressive, and with such a […]

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Who are the real revolutionaries in brand activism?

  • By RB_ranprojects
  • May 10, 2021

Brand activism, or belief-driven value marketing to use the adverspeak, where a company positions itself as taking a stand on hot socio-political topics, is not a new phenomenon but is dominating PR […]

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Watch this space

  • By RB_ranprojects
  • January 27, 2021

“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when […]

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