Humans see things differently, and need different things.
Mass engagement, or a massive series of individual engagements? Inclusivity, and audience-centred design thinking are just as vital as the spark. We are in it together, but thinking and acting collectively doesn’t come easy. Instincts of self-preservation and belief in personal freedom, individuality and sense of self remain true. The relative ease and speed at which we each process or interpret information differs. Where we find the inflection points, where nuanced connections can be made and defined between individual wants and needs, and how this can be channeled into positive, impactful engagement, is the best game in town.