Humans see things differently, and need different things.
Mass engagement or a massive series of individual engagements? Inclusivity, and audience-centred design thinking are just as vital as the spark. We are in it together, but thinking and acting collectively doesn’t come easy. Instincts of self-preservation and belief in personal freedom, individuality and sense of self remain true. The relative ease and speed at which we each process or interpret information differs. Where we find the inflection points, where nuanced connections can be made while defining a practical proximity of individual wants and needs on a spectrum is the best game in town.
Get in touch if you have insight and development needs. Get in touch if you have design or communication needs. Get in touch if you share belief in seeing not looking, listening not hearing, and feeling not touching.