Having worked with the team at Greenpeace in Beijing on a couple of campaign strategies as a creative consultant, I helped to position and execute new marketing collateral to connect with a target Chinese gen Z/post-millennial demographic, as well as progressive corporate and professional realms.
Die-cut brochures, keynote decks, general outreach collateral, and crucially a bi-lingual social minisite were created.
Requirements were to showcase their most significant achievements in the region and give a brief insight into the origins of the organisation in a way that felt fresh, accessible, and inclusive given the sober content.
Serious consideration was given to the footprint of the print collateral. It was deemed valuable during market research workshops, due to the hopes for multi-audience engagement.