Tag: social good
Saying it with purpose
After a period of steady momentum — where we’ve seen businesses and organisations responding to an expectation around their impact on people and planet — there has been justifiable backlash on authenticity and genuine commitment vs. purpose-washing. Build an authentic, impactful brand around tangible core business purpose and avoid looking red-faced under a shallow marketing facade…
Essential reading
Citizen Designer: Perspectives on design responsibility edited by Steven Heller and Veronique Vienne I often dip back into this anthology when I’m in need of reassurance about the value of […]
Anti-brand Remover-Installer, a third of a century old
The Beat Kit ‘Remover Installer’ appeared on shelves in 1984. It was a fake product created by Sean Wolfe as a nose-thumb to the then solidifying cult of consumerism. The product itself was a […]