Connecting Scotland was a small job for a Scottish Government and SCVO partnered program to launch a new £5million programme which will offer an internet connection and a laptop or tablet to vulnerable people who are not already online during the response to coronavirus. The connecting Scotland programme will connect 9,000 more people who are either considered at clinically high-risk themselves or have children who are vulnerable, so they can access services and support during the pandemic.
As well as essentially redirecting and rebadging the Scottish Government’s ‘No one left Behind’ to Connecting Scotland, this also served as an opportunity to align related digital participation work that SCVO and the Scottish Government offer. We took an evolutionary approach, to have some continuity and to make use of some really lovely spot illustrations and initial VI work by Jamhot on the Digital Participation Charter. I developed the brand mark and worked on the program identity pivot and marcom roll-out.
*Below. Excerpts from the elevator pitch to the Scottish Government and stakeholders, then a few toolkit document excerpts.